‘CTV operators have first-party data but they don’t have the demographic data, which is what makes audience reach incomplete,’ Nielsen’s general manager of digital and advanced TV commercial, Ameneh Atai, told Adweek.Nielsen

AppLovin Closes $1.05B Acquisition of MoPub From Twitter

Platforms

The mobile monetization platform will sunset March 31.


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Programmatic Players Lunge Toward Connected TV in 2022

Outlook

Pain points worsened last year after early growth. Can technology solve the problems?

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PubMatic Teams Up With NewsGuard to Implement Additional Brand Safety Measures

Ad Tech

It's the latest SSP to use the database to weed out untrustworthy publishers.

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Amazon Public Policy Chief Lartease Tiffith Jumps to IAB

Ad Tech

Washington D.C. execs are permeating into tech firms and ad land.

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Meta Shifting Campaign Creation in Ads Manager to Outcome-Driven Ad Experiences

Platforms

The company will consolidate 11 objectives into six.

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AT&T Sells Xandr to Microsoft

Programmatic

The deal bolsters Microsoft's CTV ad capabilities.

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The Pentagon Is Using Ad Blockers to Counter Malvertising

Ad Tech

The Department of Defense has deployed ad-blocking methods according to a letter sent to Congress.

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OpenX Fined $2 Million For Breaching Children’s Data Privacy Law

Ad Tech

The Federal Trade Commission (FTC) announced a settlement of $2 million with OpenX, the programmatic advertising company, for allegedly collecting personal information from children under 13 without parental consent. The complaint filed [...]

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Samsung Ads Partners with Data Platforms to Bring more Marketer Dollars to TV

Programmatic

Samsung Ads is partnering with data providers including Acxiom, Adobe, Experian, LiveRamp, Merkle, and Oracle.

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Index Exchange Hires to Cement its CTV Future

Programmatic

The ad tech platform has 50 tech roles currently open to manage its new exchange.

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LinkedIn Kick-Starts Process of Using First-Party Data for B-to-B Marketing

B-to-B

The professional network is testing Group Identity for B2B to lower reliance on and use of third-party data.

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Optable Names Former Index Exchange James Prudhomme as CRO

Programmatic

Prudhomme will oversee Optable's global commercial growth and expansion.

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CTV Measurement Firm Innovid Up 10% in NYSE Debut

Programmatic

As advertisers eye the prospect of connected TV, more firms are attracted to going public.

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Cookies Browser Extension Uses Avatars in Online Privacy Campaign

Data Security

The Cookie Factory will alert internet users to digital privacy issues, offering them a browser extension that helps them assume a new identity online.

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What to Know About Google’s Grant of Greater Oversight of Privacy Sandbox by UK Watchdog

Programmatic

As part of an ongoing antitrust investigation into Google’s Privacy Sandbox, the tech giant has agreed to an expanded set of commitments.