AppLovin Closes $1.05B Acquisition of MoPub From Twitter The mobile monetization platform will sunset March 31.
AppLovin Closes $1.05B Acquisition of MoPub From Twitter
The mobile monetization platform will sunset March 31.
Programmatic Players Lunge Toward Connected TV in 2022
Pain points worsened last year after early growth. Can technology solve the problems?
PubMatic Teams Up With NewsGuard to Implement Additional Brand Safety Measures
It's the latest SSP to use the database to weed out untrustworthy publishers.
Amazon Public Policy Chief Lartease Tiffith Jumps to IAB
Washington D.C. execs are permeating into tech firms and ad land.
Meta Shifting Campaign Creation in Ads Manager to Outcome-Driven Ad Experiences
The company will consolidate 11 objectives into six.
The Pentagon Is Using Ad Blockers to Counter Malvertising
The Department of Defense has deployed ad-blocking methods according to a letter sent to Congress.
OpenX Fined $2 Million For Breaching Children’s Data Privacy Law
The Federal Trade Commission (FTC) announced a settlement of $2 million with OpenX, the programmatic advertising company, for allegedly collecting personal information from children under 13 without parental consent. The complaint filed [...]
Samsung Ads Partners with Data Platforms to Bring more Marketer Dollars to TV
Samsung Ads is partnering with data providers including Acxiom, Adobe, Experian, LiveRamp, Merkle, and Oracle.
Here’s What Startups Need to Know Before Pitching Their Businesses to Ad Agencies
Spoiler: Too much jargon is never a good look.
LinkedIn Kick-Starts Process of Using First-Party Data for B-to-B Marketing
The professional network is testing Group Identity for B2B to lower reliance on and use of third-party data.
Optable Names Former Index Exchange James Prudhomme as CRO
Prudhomme will oversee Optable's global commercial growth and expansion.
Cookies Browser Extension Uses Avatars in Online Privacy Campaign
The Cookie Factory will alert internet users to digital privacy issues, offering them a browser extension that helps them assume a new identity online.
What to Know About Google’s Grant of Greater Oversight of Privacy Sandbox by UK Watchdog
As part of an ongoing antitrust investigation into Google’s Privacy Sandbox, the tech giant has agreed to an expanded set of commitments.