Future Goals offers educational opportunities in all 32 NHL markets in Canada and the U.S.NHL/NHLPA/SAP/EverFi

CFP, ESPN, Twitter to Go Hot Off the Presses at College Football Championship Game

Sports Marketing

Tweets from Alabama, Georgia fans will be featured in a newspaper to be distributed postgame.


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Redditors to Design Billboards Celebrating BTS in Los Angeles, New York

Platforms

Mock-ups can be submitted to the r/ptb subreddit through Dec. 28.

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Twitter Goes Full Speed Ahead in Ghana With @TwitterGhana, Billboards

Platforms

The social network is partnering with the Afrochella festival.

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Cosmopolitan’s Messenger Group Effect Celebrates New Year’s Eve

Chat & Messaging

Users can say "cheers" with virtual champagne glasses and chicken nuggets.

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WhatsApp Kicks Off New Year’s Eve Campaign

Chat & Messaging

Its marketing team worked with BBDO on “It’s Not the New Year Until You Get the Message You’ve Been Waiting For.”

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Snap, Mariah Carey Kick Off ‘All I Want for Christmas’ Spotlight Challenge

Platforms

The creator behind the top Snap will receive $50,000.

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Delivery-Only TikTok Kitchen Restaurants Are Coming in March

Food & Beverage

The video creation platform teamed up with Grubhub, Virtual Dining Concepts.

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Messenger, Instagram Movie Mate Lets Fans Scream Along With the Original Scream Film

Platforms

The franchise marks its 25th anniversary with the Jan. 14 theatrical release of Scream (2022).

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Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Platforms

Return on ad sales was 1.7 times higher than television advertising for personal care, beauty.

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Instagram Global VP of Marketing Melissa Waters Becomes the Latest Exec to Exit Meta

Leadership & Talent

She joined the company in June 2020 after serving as CMO at Hims & Hers.

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Mariah Carey Shares Her Holiday Home Décor on Pinterest

Platforms

The platform’s “Create Your Take” initiative runs through March.

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CDC Social Campaign Aimed at Vaccine-Hesitant Multicultural Gen-Z, Millennials

Coronavirus

It will run throughout December and remind viewers that safe travel is “just a shot away.”

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e.l.f. Cosmetics, Movers+Shakers Create TikTok Native Holiday Film

Platforms

Big Mood, Big e.l.f.ing City debuts in three segments of three minutes apiece.

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Nextdoor Names Stephanie Lawrence Its First Head of Advertising Agency Development

Leadership & Talent

She joined the neighborhood social network as a client partner in April 2020.

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Rotten Tomatoes Flings Itself Onto a TikTok Jump

Platforms

The recommendation platform will enable creators to incorporate trailers, clips, reviews, ratings, other information.

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Brands Line Up for Truly Hard Seltzer NHL PreGame Fan Festival

Sports Marketing

The event accompanies the 2022 Discover NHL Winter Classic game Jan. 1 in Minneapolis.