Odeon will introduce four new characters to lead brand comms as it aims to bring audiences back to theaters.Odeon

CES Is the Event to Watch as Omicron Variant Threatens Return of 2022 Events

Voice

The show must go on—whether it’s live, hybrid or virtual.


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Dallas Cowboys Legend Troy Aikman Is Returning to His Old Job—Not Football, Beer

Beer, Spirits & Cannabis

It’s a reasonable bet that an NFL legend whose career earnings have been estimated at $55.5 million is a guy who doesn’t need to work anymore. Nonetheless, hall-of-fame quarterback Troy [...]

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How a University Counselor Landed at The Hershey Company

Leadership & Talent

How Ryan Riess went from art history to counseling to the candy giant.

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What Will 2022 Bring? We Don’t Know, but Zoltar Does

Perspective

The famous coin-op mystic flexes his marketing muscle in augmented reality.

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Legal Cannabis Could Become a $30 Billion US Industry in 2022. Here’s Where It Will Grow

Beer, Spirits & Cannabis

Still federally illegal, the category has boomed amid the pandemic and shows no sign of slowing.

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How to Protect Your Mental Health as a Marketer in 2022

Voice

Preserve your sanity without having to (unrealistically) unplug from social media this year.

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TurboTax Kicks Off 2022 by Celebrating Distinct Tax Filers With New Campaign

Fin Tech

The tax filing service will be appearing in the Super Bowl for a ninth consecutive year.

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Adweek’s 2022 Outlook for Media, Marketing and Tech

Outlook

Our editors boldly predict where an industry facing another year of uncertainty is headed.

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Is 2022 the Year Brands Get Serious About Crypto?

CES

The tech will have a dedicated space on the marketing floor at CES for the first time.

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The Great Brand Identity Crisis: Coming in 2022

Outlook

2021 was the year of intensified marketer grand-standing, asserting new purpose and looking for ways to meet the moment.

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Infographic: Hybrid Workers Are Exercising More and Are Therefore More Optimistic

Data Points

Respondents who are working out more said they feel happier and healthier.

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Editor’s Letter: Introducing Adweek’s 2022 Global Theme

Outlook

Thought starters for your business strategy in the new year.

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Top Branding Fails of 2021—and What (If Anything) Brands Learned

Year in Review

Here are the most original and memorable gaffes, from the grievous to the trivial, in a year that was loaded with them.

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A Look Back at 2021’s Best Celebrity Partnership Meals

Year in Review

Putting stars on the menu is the kind of low-cost, efficient concept that made fast-food famous.

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Top 5 Plant-Based Food Campaigns of 2021

Year in Review

As plant-based food is expected to continue its double-digit growth, besting 2020's $7 billion in retail sales, marketing in the category has a new attitude.

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Fastest Growing Brands of 2021 Include Streamers (Again), Vaccine Producers and Fin Tech

Year in Review

Paramount+ takes the top spot, with HBO Max, Moderna and TikTok close behind.