Shoppers can win a free bottle of Crystal Pepsi by posting a photo of themselves in the ‘90s on Twitter.PepsiCo

Best Buy Expands Its Ad Business With Revamped In-House Media Unit

Advertising

The retailer looks to leverage its relationship with customers and growing first-party data.


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Companies Are Betting on a New Form of Conversational Commerce

Ecommerce

Startups want to sell to consumers through text messages and chat windows.

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The Show Will Go On, in Person and Virtually, for CES 2022

CES

With the rise in Covid-19 cases, big brands began pulling out.

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8 Ways Shopping Will Evolve in 2022

Outlook

It’s a series of small yet (mostly) familiar changes.

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Cleaning Has Changed From a Chore to an Act of Care for Loved Ones

Year in Review

The industry is pushing this subtle yet significant shift in perception.

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Livestream Shopping Is Poised to Grow Even More in 2022

Ecommerce

Experts say it will take a couple years for the U.S. to reach an inflection point.

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Tying Social Spend to Offline Sales Got Harder When Meta Quietly Halted Tracking Tool

Platforms

Facebook’s tool was one of the few ways to measure how social advertising directly impacts buying decision.

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General Mills Promotes Doug Martin to Chief Brand and Disruptive Growth Officer

Leadership & Talent

Martin's responsibilities include overseeing consumer experience and building modern brands.

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Top 5 Cannabis Marketing Moves of 2021

Year in Review

From activations to campaigns to film, this part of the industry is seeing a boon that doesn't seem like it's going to end any time soon.

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Shopping in 2021 Was at Times Live and Fast-Moving While Also Slow and Steady

Year in Review

Six big commerce trends that emerged over the last year.

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PepsiCo Proves Slam Dunk for LeBron James as He Expands Role to Rep Another Brand

CPG & Grocery

A new spot for Ruffles is set to debut Christmas Day.

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How Legacy Packaged Food Brands Plan to Maintain Momentum in 2022

Year in Review

With a mix of innovation, TikTok and balancing health with indulgence.

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‘And Just Like That’ Costume Designers Show Off Thrifted Fashion

Ecommerce

A collaboration with ThredUp allows customers to shop from themed closets.

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‘Check Out’ the Commerce Week 2021 Video Gallery

Commerce Week

The three-day virtual event featured the Mars Agency, MNTN and VaynerMedia.

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Nike Acquires Virtual Sneaker Maker With Sights Set on Metaverse Shopping

Emerging Tech

The athletic-wear company is laying a stake in the metaverse with the acquisition of virtual sneaker seller RTFKT.

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Fido and Fluffy Can Tell Santa What They Want Directly at PetSmart

B-to-C

A photo op ties in the retailer's pet apparel collection.